In today’s fashion landscape, a stunning product alone isn’t enough—your website is your first impression. For a luxury label like Begum Pret, that impression needed to reflect elegance, ease, and performance.
That’s exactly what Dorec, a Shopify agency based in Delhi, delivered.
The Challenge: A Brand Rich in Aesthetic, Needing Digital Simplicity
Begum Pret is known for intricate hand-embroidery, regal silhouettes, and curated festive collections. The brand blends old-world craftsmanship with modern flair—making it essential that its website did the same.
But like many designer labels, the challenge wasn’t just building a pretty site. The Begum Pret team needed:
- A visually rich, immersive experience
- A fast, smooth checkout journey
- An easily manageable backend for adding/editing products and collections
- A design that supported bulk updates, launch calendars, and seasonal drops
- Enter Dorec.
The Dorec Solution: Where Tech Meets Taste
Dorec, founded by Sahil Gupta, took a strategic approach—one that combined strong aesthetics with Shopify best practices to give Begum Pret a website that not only looks stunning but works hard behind the scenes.
1. Design that Matches the Brand Soul
- Elegant typography and whitespace to let the garments shine
- High-resolution product imagery with zoom and detail views
- Editorial-style collection pages that feel like flipping through a designer catalog
The result? A website that mirrors the grace and refinement of Begum Pret’s garments.
2. Backend that Works for the Team
Dorec ensured Begum Pret’s team can:
- Add/edit products quickly with metafields and smart collections
- Schedule launches and hide/show collections effortlessly
- Make bulk changes without breaking the layout
Even non-tech-savvy team members can now handle daily operations with ease—no need to rely on developers for every update.
3. Speed, SEO & Mobile-First Focus
From fast load times to structured SEO, Dorec made sure Begum Pret’s website:
- Loads fast, even with high-res images
- Is fully responsive across devices
- Has optimized product descriptions and metadata for search engines
- Is built with conversion and user experience in mind
The Revamp: What Dorec Delivered
Dorec, led by Sahil Gupta, approached the project with both strategy and style. Their goal was clear: build a site that’s beautiful, functional, and flexible.
A Visual Experience Worthy of the Brand
Dorec gave Begum Pret a complete design refresh:
- Elegant, minimalist layouts with rich imagery
- Enhanced product pages showcasing fabric details and embroidery
- A mobile-first UI to serve a growing audience shopping on phones
The result? A digital flagship that mirrors Begum Pret’s luxurious offline identity.
The Partnership That Worked
Begum Pret’s digital storefront was not just “made” by Dorec—it was strategically crafted to grow with the brand. From backend efficiency to frontend finesse, the site now supports everything from intimate capsule drops to global festive launches.
As Begum Pret continues to scale, Dorec remains their behind-the-scenes tech partner, managing updates, optimizing performance, and ensuring everything runs like clockwork.
👤 About Dorec
Founded by Sahil Gupta, Dorec is a leading Shopify agency helping brands across fashion, jewelry, lifestyle, and more build digital experiences that convert. Known for its clean design, strong development, and post-launch support, Dorec is the trusted growth partner for high-end brands looking to thrive online.
📞 Want a Website That Looks Great and Just Works?
If you’re a founder, designer, or marketer tired of clunky systems and bland sites—get in touch with the team that helped Begum Pret go digital with elegance.
📞 Phone: +91-97114 55633
🌐 Website: www.dorec.in