Peppy Case Study: Turning Discovery Into Trust. SEO, Website Development, CRO & WhatsApp Marketing by DOREC
Client: Peppy — a modern sexual wellness brand in India
DOREC Services: SEO · Website Development · Conversion Rate Optimization (CRO) · WhatsApp Marketing
Executive Summary
Peppy approached DOREC with a clear challenge: how to convert interest into confident purchases in a sensitive, high-intent category. The product range and offers were strong, but discovery, clarity and checkout friction were limiting growth. Our mandate was precise — improve organic visibility, build a faster and clearer website, streamline the cart-to-checkout flow, and create direct customer engagement via WhatsApp.
Why this mattered
Sexual wellness is a category where purchase decisions are driven by trust, discrete clarity, and fast paths to purchase. A visitor researching a massager or lubricant needs reassurance, clear product information, and an effortless checkout — not distractions. For Peppy, improving these moments would have an outsized impact on conversions and repeat purchase behavior.
Our approach (clear, measurable, human)
1. SEO — be discoverable and relevant
- Keyword research focused on high-intent queries (product + intent: e.g., “massager India”, “discreet lubricant delivery”).
- On-page optimization: descriptive product titles, readable product benefits, structured FAQs and schema markup for product pages.
- Content gaps closed with targeted category pages and buyer-friendly guides to improve ranking for long-tail searches.
2. Website Development — fast, clear, confident
- Refactored product pages for clarity: usage, benefits, discreet shipping, returns and safety information presented up front.
- Improved mobile performance and reduced page load times to support quick decision making on small screens.
- Implemented clear CTAs, progressive disclosure of technical details, and trust signals (support, packaging notes, contact channels).
3. Conversion Rate Optimization (CRO) — reduce hesitation, increase completion
- Analyzed funnel drop points and user behavior to identify hesitation triggers.
- Simplified add-to-cart and checkout steps, introduced contextual microcopy to answer common objections.
- Tested variations of cart flow and product placement that improved add-to-cart to purchase conversion.
4. WhatsApp Marketing — direct, discreet, and effective
- Designed WhatsApp flows for support, order updates, and targeted offers to drive repeat purchases.
- Used conversational templates that respect privacy and tone for intimate product categories.
- Integrated chat triggers for abandoned carts and product queries to re-engage high-intent users.
Humanized outcomes (what changed)
After aligning search presence with clearer product information, and by smoothing the cart journey while adding direct WhatsApp engagement, Peppy experienced:
- Improved organic discoverability for product-intent keywords.
- Lower cart abandonment due to clearer information and reduced checkout friction.
- Higher engagement via WhatsApp leading to faster resolution of user doubts and higher conversion from chat leads.
Why this worked — a concise vision
We focused on three truths: people search with intent, people buy when they understand, and people convert when the experience is frictionless. For Peppy, that translated into a united strategy across search, site, conversion flow and direct messaging — all tuned to build trust quickly and respectfully.
Client Quote
“Working with DOREC gave us clear, measurable steps to make our site more trustworthy and easier to buy from. The WhatsApp channel became a vital bridge between visitors and confident purchases.” — Peppy Team
About DOREC
DOREC is a digital solutions agency focused on building performance-driven customer journeys. We specialize in Social Cart Optimization, SEO, Website Development and Conversion Strategy for brands that demand clarity and measurable growth.
Founder: Sahil Gupta
Contact: +91 78277 18504
Website: https://dorec.in
Explore
Visit Peppy: https://www.peppyforall.com
Call to action
If your brand operates in a high-trust category and needs measurable improvements across search, site performance, conversions or direct engagement, get in touch with DOREC to talk through a tailored plan.