When Presentation Becomes Persuasion: The Shopify Experience We Built for Roza Pret
Roza Pret has always stood for refined expression. A brand shaped by elegant forms, precise detailing and a quiet kind of confidence. But the digital storefront didn’t fully carry that emotion. The browsing felt functional, not fluid. The experience informed, but didn’t inspire. And in premium fashion, inspiration is the first step toward intention.
At DOREC, our role was to rebuild that experience — not by adding noise, but by bringing clarity. Not by redesigning for trend, but by designing for meaning.
We developed a custom Shopify theme crafted specifically for Roza Pret’s visual identity. The interface became calmer, spacing became intentional, typography became expressive instead of decorative. The site began to breathe like the garments themselves: structured, elegant, graceful without effort.
The product pages were redesigned to support decision-making in a subtle, intelligent way. Information is now clear and sequenced, the eye moves in the right order, the customer understands what makes the piece special before they ever consider the price. Confidence replaced hesitation.
The About Page began to speak, not just state. It now carries a narrative — where the brand comes from, what it values, why it exists. The Celebrity Page isn’t a display board; it’s affirmation. Social proof that is aspirational, not loud.
Navigation, which was once a functional utility, is now a guided experience. A mega menu built with intention allows discovery without wandering. Collections don’t compete with each other. They feel curated. They feel understood.
Nothing about the store feels rushed. Nothing feels accidental. Every interaction is shaped to reinforce trust, clarity, and brand presence. And when trust aligns with clarity, conversion becomes a natural outcome — not something forced.
This is what we do at DOREC.
We don’t just build ecommerce stores.
We design the environment where a brand is felt before it is purchased.
Roza Pret now has an online presence that carries the same elegance its garments always had.
Because in fashion, the product matters.
But in ecommerce, the experience decides.
About DOREC
DOREC is a digital experience agency focused on high-conversion ecommerce architecture and brand-aligned storefronts.
Founder: Sahil Gupta
Contact: +91 78277 18504
Website: https://dorec.in/
Visit Roza Pret: https://rozapret.com/