Empowering Intimate Wellness: How Dorec Built Peppy for All’s Shopify Store
Published on May 20, 2025 | By Dorec Editorial Team
In the evolving landscape of personal wellness, Peppy for All emerged as a trailblazer, aiming to destigmatize conversations around intimacy and pleasure in India. Founded in 2023 by Devansh Agarwal and Shyamal Gupta, and later joined by renowned content creator Bhuvan Bam as co-founder and brand ambassador, Peppy sought to create an inclusive platform offering high-quality sexual wellness products.
To bring this vision to life online, Peppy partnered with Dorec, a premier Shopify agency known for crafting tailored eCommerce solutions for fashion, lifestyle, and D2C brands. With over five years of experience and a portfolio boasting over 70 successful projects, Dorec was well-equipped to develop a platform that resonated with Peppy’s mission.
Objectives
Peppy for All’s primary goals for their eCommerce platform included:
- Brand Representation: Reflecting their commitment to inclusivity, quality, and empowerment.
- User Experience: Ensuring seamless navigation and accessibility across devices.
- Product Showcase: Effectively presenting a diverse range of products catering to all genders and preferences.
- Educational Content: Providing resources to educate and inform users about sexual wellness.
Dorec’s Approach
1. Customized Shopify Development
Dorec developed a responsive Shopify store that aligned with Peppy’s brand ethos. The design emphasized clarity and ease of navigation, allowing users to explore products effortlessly.
2. Product Categorization and Filtering
To enhance user experience, products were organized into intuitive categories such as “For Him,” “For Her,” “Couples,” and “Lifestyle.” Advanced filtering options enabled users to sort products based on preferences, ensuring quick access to desired items.
3. Integration of Educational Resources
Recognizing the importance of informed choices in sexual wellness, Dorec incorporated sections for blogs and guides. These resources aimed to educate users, fostering a community centered around knowledge and empowerment.
4. Performance Optimization
Ensuring fast load times and mobile optimization was paramount. Dorec implemented best practices in performance tuning, resulting in a smooth browsing experience across devices.
Outcomes
Post-launch, Peppy for All witnessed significant growth:
- Increased Engagement: Enhanced user interface led to longer session durations and reduced bounce rates.
- Sales Growth: Streamlined navigation and product presentation contributed to a notable uptick in conversions.
- Community Building: The inclusion of educational content fostered a sense of community, encouraging repeat visits and customer loyalty.
About Dorec
Dorec is a specialized Shopify agency based in India, founded by Sahil Gupta. With a focus on delivering end-to-end eCommerce solutions, Dorec has collaborated with numerous brands, including ShopMulmul, Aurate New York, and Roza Pret. Their expertise lies in creating platforms that are not only visually appealing but also optimized for performance and user engagement.
Contact Dorec:
- Website: dorec.in
- Email: info@dorec.in | sahilgt03@gmail.com
- Phone: +91-7827718504
- LinkedIn: Sahil Gupta