At Dorec Agency, we recently completed one of our most exciting Shopify projects — building a fully custom, high-performance online store for Roza, a growing Indian fashion and lifestyle brand. In this post, we walk you through what we built, how we built it, and why every decision was made with conversion and brand identity in mind.
Project Overview: Roza’s Custom Shopify Store
Roza is a fashion brand founded by Ayushi Kapoor. When Ayushi approached Dorec Agency, she needed more than just a basic Shopify setup — she needed a digital storefront that felt premium, loaded fast, and turned visitors into customers. Our founder Sahil and the Dorec team took on the challenge and delivered a fully custom-coded Shopify website built from the ground up.
You can explore the live website at rozapret.com.
Why We Used Shopify’s Free Dawn Theme
Many brands assume they need an expensive premium Shopify theme for a professional-looking store. That’s simply not true. Shopify’s free Dawn theme is built on the latest Online Store 2.0 framework — it’s fast, flexible, and perfectly engineered for custom development.
For Roza, we chose Dawn as our starting point and custom-coded everything from there — rewriting layouts, adding unique sections, and fine-tuning every detail with custom Liquid, CSS, and JavaScript. The result is a store that looks nothing like a default theme and performs exceptionally well on both desktop and mobile.
Fast Load Speed
- Dawn’s lean codebase gives an excellent performance baseline for every page.
Full Design Control
- No drag-and-drop limitations — every pixel was designed and coded from scratch.
Mobile-First
- Responsive and smooth on all devices, right from the start.
Easy to Manage
- Familiar Shopify structure means Ayushi’s team can update content easily.
The Product Page: High-Converting Design Inspired by Nicobar
The product page is where a sale is won or lost. For Roza, we took design inspiration from Nicobar — one of India’s most respected lifestyle brands, known for its clean, editorial-style product layouts that make shopping feel effortless and enjoyable.
Using Nicobar as a reference, we designed and built a product page for Roza that prioritises beautiful imagery, clear calls-to-action, and a frictionless path to checkout. Key elements include a full-width image gallery, well-structured product details, trust-building sections, and fast loading even on mobile networks. Every element serves one purpose: to convert a visitor into a buyer.
A product page isn’t just a layout — it’s your best salesperson. We built Roza’s to work hard around the clock.— Sahil, Founder, Dorec Agency
Homepage and About Us: Where Brand Stories Are Told
The Homepage
Roza’s homepage was designed to make an instant impression. A striking hero section welcomes visitors, followed by curated collection showcases and brand messaging that flows naturally into the shopping experience. Every section was custom-built — no cookie-cutter templates, no compromises.
The About Us Page
In fashion, customers don’t just buy products — they buy into a story. Roza’s About Us page was crafted to communicate Ayushi Kapoor’s vision, the brand’s values, and what makes Roza unique. The result is an engaging, editorial-quality page that builds trust and emotional connection with every visitor.
The Collaboration: Dorec Agency × Roza
Great websites come from great collaboration. Ayushi Kapoor, founder of Roza, brought a clear creative direction, a deep understanding of her customers, and decisive feedback throughout the project. That clarity made every decision sharper and faster.
On our side, Sahil, founder of Dorec.in, led the project personally alongside the Dorec team — combining Shopify development, UX design, and eCommerce strategy. The collaboration between both teams produced a final product that truly reflects the Roza brand.
Visit the final result: rozapret.com
Our Other Clients
Roza is one of many brands that have trusted Dorec Agency to build their digital presence. We work with fashion labels, lifestyle brands, and eCommerce businesses across India — delivering custom Shopify stores and web solutions that drive real results.
Looking to join this list? We’d love to hear about your project. Call us today or scroll down to get in touch.
- ShopMulmul
- Aurate New York
- Begum Pret
- Peppy For All By Bhuvan Bham
- Elibitton
- Studio Bagechaa
- Laromani
- MyMaatram
- Mirkash
- Disha Arora
Frequently Asked Questions About Shopify Website Development
How much does it cost to build a custom Shopify website in India?
The cost of a custom Shopify website in India depends on the scope, design complexity, and features required. A basic custom Shopify store can start from ₹20,000, while a fully custom-coded store with advanced features typically ranges from ₹50,000 to ₹2,00,000 or more. At Dorec Agency, we offer tailored packages based on your brand’s specific needs and budget.
Can I use Shopify’s free dawn theme for a professional website?
Yes, absolutely. Shopify’s free Dawn theme is built on the modern Online Store 2.0 architecture and is highly performant out of the box. With custom coding — including custom Liquid, CSS, and JavaScript — the Dawn theme can be transformed into a fully unique, professional storefront. This is exactly what we did for Roza, and the results speak for themselves at rozapret.com.
How long does it take to build shopify website?
The timeline depends on the complexity of the project. A standard Shopify store typically takes 2–4 weeks, while a fully custom-coded store with multiple unique page designs can take 4–8 weeks. At Dorec Agency, we provide a clear timeline at the start of every project so you always know what to expect and when your store will be ready to launch.
What makes a shopify product page high-coverting?
A high-converting Shopify product page combines clear, high-quality product imagery, compelling descriptions, visible trust signals (such as reviews and return policies), a prominent add-to-cart button, and fast load speed. The layout should guide the customer naturally toward making a purchase. For Roza, we drew inspiration from Nicobar’s editorial product page style to create a clean, conversion-focused experience that feels premium and easy to use.
Contact Us
Have a project in mind? We’d love to talk. Reach out to Dorec Agency and let’s build something great together.
Sahil — Founder, Dorec Agency
Sahil is the founder of Dorec.in, a Shopify development agency specialising in custom-coded, high-converting eCommerce stores for growing Indian brands. Dorec builds fast, beautiful Shopify experiences that deliver real business results.