How Dorec Scaled Shop Mulmul’s Online Presence: Managing 5 Websites for a Growing Fashion Brand
Introduction
In the world of luxury ethnic fashion, Shop Mulmul has carved a unique identity with its elegant kurtas, lehengas, and timeless Indian silhouettes. As demand grew, so did the need for a powerful digital infrastructure. That’s where Dorec, India’s leading Shopify agency, stepped in.
From building a seamless user experience to managing five customized Shopify storefronts, Dorec played a pivotal role in scaling Mulmul’s online presence.
About Shop Mulmul
Founded with a focus on luxury, comfort, and craftsmanship, ShopMulmul.com is a go-to brand for modern Indian women looking for elegant and breathable ethnic wear. Known for premium cottons, intricate embroideries, and soft pastels, Mulmul combines traditional designs with contemporary aesthetics.
Why Shop Mulmul Needed Multi-Site Management
As the brand expanded, Mulmul faced key challenges:
- Handling traffic from multiple regions (India, UAE, and international)
- Creating tailored experiences for different customer segments
- Launching seasonal and campaign-specific sub-sites
- Localizing logistics, pricing, and marketing strategies
This is where Dorec’s Shopify expertise made a real difference.
Dorec’s Shopify Solutions for Shop Mulmul
1. Multi-Storefront Shopify Setup
Dorec designed and developed 5 separate Shopify storefronts for Mulmul, each customized for:
- Geographic targeting (e.g., India vs UAE)
- Language and currency localization
- Product curation and shipping configurations
This not only improved conversion rates but also allowed the brand to scale internationally without compromising user experience.
2. Clean, High-Speed UI/UX Design
Each website was built with:
- Lightweight custom themes
- Fast-loading product pages
- Mobile-first layouts
- Intuitive navigation
These enhancements significantly reduced bounce rates and improved time-on-site metrics.
3. Centralized Backend Management
To manage multiple sites efficiently, Dorec:
- Integrated Shopify Plus functionalities
- Streamlined inventory sync across stores
- Built custom automation scripts to reduce operational overhead
Marketing Integration and Performance Boost
In addition to development, Dorec helped integrate marketing tools:
- Klaviyo for email campaigns
- Meta Pixel and Google Analytics 4 for advanced tracking
- Loox and Judge.me for social proof and reviews
- SEO best practices including structured data, clean URLs, and optimized alt text
This gave Mulmul a significant edge in its digital marketing efforts, supporting better retargeting and email segmentation.
The Result: Seamless Growth & Customer Experience
With Dorec’s support, Shop Mulmul now runs 5 high-performing Shopify websites that:
- Serve international and regional markets
- Support peak seasonal campaigns
- Provide customers with tailored, efficient shopping journeys
This foundation allowed Mulmul to focus on what it does best — designing beautiful fashion — while Dorec handled the tech.
Final Thoughts
For fashion brands looking to scale digitally, Shop Mulmul’s story is a blueprint for success. With the right Shopify partner like Dorec, brands can:
- Expand to global markets
- Streamline multi-site management
- Drive higher conversions through tailored digital experiences