How We Designed a Shopify Store for MyTabi

Shopify Store Design for MyTabi | DOREC – Lifestyle eCommerce Experts

Shopify Case Study

How We Designed a High-Converting Shopify Store for MyTabi

A premium Lifestyle brand focused on Sustainable Home & Living — crafted for conversion, built for growth.

About MyTabi

MyTabi is a distinguished Lifestyle brand with a sharp focus on Sustainable Home & Living, serving discerning customers who value quality and craftsmanship. Built on a foundation of authentic storytelling and premium product curation, MyTabi has established itself as a trusted name in the Lifestyle space.

With an expanding product catalogue and a growing online audience, MyTabi needed a Shopify storefront that matched the calibre of its brand — seamless, fast, and designed to convert first-time visitors into loyal customers.

Challenges MyTabi Faced

Before partnering with DOREC, MyTabi encountered several roadblocks that were limiting growth and customer retention.

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Poor UI/UX Design

The existing store lacked visual hierarchy and intuitive navigation, leading to high bounce rates and a confusing shopping experience.

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Low Conversion Rate

Visitors were browsing but not buying. Weak calls-to-action, unoptimised product pages, and a cluttered checkout flow were causing significant drop-off.

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Slow Website Speed

Heavy, unoptimised assets were causing slow page load times — hurting both SEO rankings and customer patience, especially on mobile.

Our Solution for MyTabi

DOREC delivered a full-scale Shopify redesign tailored to MyTabi’s audience, product range, and brand identity in the Lifestyle niche.

Custom Shopify Design

A bespoke theme aligned with MyTabi’s Lifestyle identity — refined typography, curated colour palette, and brand-consistent visuals across every page.
Conversion-Focused UI

Strategic placement of CTAs, trust badges, social proof elements, and streamlined product pages engineered to guide visitors towards purchase.
Mobile Optimisation

Fully responsive design built mobile-first, ensuring a flawless shopping experience for the majority of customers browsing on smartphones.
Speed Improvements

Image compression, lazy loading, and code optimisation to dramatically improve Core Web Vitals scores and reduce load time.

Results After the Redesign

Following the DOREC-led redesign, MyTabi saw measurable improvements across key performance indicators.

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Better User Experience

Intuitive navigation & premium visual identity across all devices

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Improved Engagement

Lower bounce rate & longer session durations from qualified traffic

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Higher Conversion Potential

Optimised checkout flow & CTAs built to turn browsers into buyers

Why Lifestyle Brands Choose DOREC

We are not a generic web agency. DOREC is a dedicated Shopify design partner with a proven track record across the Lifestyle and Sustainable Home & Living sector.

Shopify Experts

We specialise exclusively in Shopify — from custom theme development to app integration — so you get depth, not breadth.

Premium Design Quality

Every pixel is intentional. Our designs reflect the premium quality your Lifestyle brand deserves, not off-the-shelf templates.

Conversion-Focused Approach

Beautiful stores that don’t sell are just portfolios. We build for performance — every design decision is backed by conversion strategy.

Want Similar Results for Your Brand?

Let’s build a Shopify store that looks premium and converts like clockwork. Reach out to DOREC today.