Scaling Premium Fashion Across Borders: How DOREC.in Helped ShopMulMul Go Global with Shopify Plus

June 3, 2025

Taking a premium fashion brand global is no small feat. It requires a blend of technical precision, market insight, and a platform that can support high performance at scale. At DOREC.in, we specialize in helping D2C fashion brands evolve from local favorites into globally recognized storefronts — without compromising on user experience, speed, or conversion.

One of our standout success stories is our partnership with ShopMulMul, a luxury ethnic wear brand with a growing global footprint.

The Challenge: Scaling Across 5 Markets, Seamlessly

ShopMulMul came to us with a bold ambition: to build and manage high-performing Shopify Plus stores tailored for different geographies. This meant not just replicating their presence, but optimizing it for audiences in India, the UK, the UAE, and beyond.

Here’s how we delivered.


Our Scope of Work

🌐 Multi-Storefront Shopify Plus Management

We manage and optimize five distinct MulMul storefronts:

Each storefront is tailored to local needs while maintaining global brand consistency.

✅ What We Delivered

  • Shopify Plus performance management: Ensuring stability, speed, and uptime across all storefronts.
  • Cross-region UI/UX alignment: Delivering a consistent, premium user experience that resonates locally.
  • Technical SEO & speed optimization: Enhancing visibility and reducing load times for better engagement and conversions.
  • WhatsApp integrations: Localized engagement tools to drive conversions and retention.
  • Proactive site maintenance: Ongoing updates and enhancements focused on performance and CRO (conversion rate optimization).

What the Client Says

“Sahil’s technical expertise and collaborative spirit have made him invaluable to our online success.”
— ShopMulMul Team


Why This Matters

Global D2C brands can’t afford sluggish websites, inconsistent user experiences, or poor SEO. Whether you’re building a new presence in India or entering international markets, your store needs to rank, load fast, and convert.

At DOREC.in, we bring a unique blend of Shopify Plus expertise, fashion eCommerce insight, and global performance optimization to every project.


Ready to Take Your Brand Global?

If you’re a premium fashion brand looking to scale, you don’t need a generic agency — you need a partner who understands what high-performing D2C looks like at every level.

📞 Call us at: 7827718504
✉️ Email: info@dorec.in
🌐 Visit: www.dorec.in

Let’s build your next market together.


#ShopifyPlus #D2CFashion #FashionEcommerce #GlobalEcommerce #ShopMulMul #DOREC #ShopifyAgency #SEOForShopify #ShopifyExperts #EcommerceGrowth #ShopifyIndia #D2CScaling

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